A clear project brief helps avoid slow back-and-forth communication. WISESTONE’s site planning positions the company as a partner for product selection, customization planning, production coordination and document review. This brief template matches that role and helps buyers send the details needed for a useful reply.
1. Product direction
Share the product category first: eye massager, hand massager, massage gun, neck and shoulder massager, foot and leg massager, head massager, waist and back massager or another wellness product. If you already have a model number or reference image, include it.
2. Target market and channel
Tell the supplier where the product will be sold and how. A product for Amazon, a pharmacy chain, a distributor catalog or a gift program may need different documents, packaging and labeling.
3. Customization scope
Separate must-have requirements from optional ideas. Common OEM needs include logo application, color, packaging artwork, manuals, labels, accessories and gift boxes. ODM requests may include functional changes, structure changes, mold development or new product evaluation.
4. Quantity and sample plan
Estimated order quantity, sample quantity and launch timing help the team evaluate feasibility. MOQ and lead time should be confirmed for the selected model and customization scope rather than stated as a blanket rule.
5. Quality and acceptance criteria
Describe what must be checked before shipment: appearance, function, heating, charging, battery, noise, packaging, accessories and document set. If your buyer needs a third-party inspection or special report format, mention it early.
6. Documents and confidentiality
List required documents by market and channel. If you need to share confidential designs, request an NDA before sending sensitive files.
Brief template
- Company and contact:
- Product category or model:
- Target market:
- Sales channel:
- Estimated quantity:
- Required functions:
- Logo, color and packaging:
- Required documents:
- Sample needs and timing:
- Other requirements: