The product folder includes a large media library: main images, white-background photos, detail images, videos, packaging photos, manuals and reports. A website should not publish all of these files. It should select the assets that help buyers understand the product while keeping internal files private.
Use real product photos first
For product pages and category pages, choose clean square product images that show the actual model. Avoid using unrelated lifestyle images or graphics that make the buyer question whether the product is real.
Build a consistent image set
A useful product page usually needs a main product image, angle images, control panel close-up, size or wearing reference, packaging image and key accessory image. Keep visual style consistent across the category when possible.
Turn image text into HTML text
Many detail images contain embedded feature text. Google and AI systems can sometimes interpret images, but normal HTML text is much more reliable. Important functions, specifications and warnings should be written in the page body, not only inside a JPG.
Use video selectively
Videos are useful for showing operation, airbag movement, heat function, control buttons and package contents. Keep public videos short and product-specific. Internal Chinese explanation videos may need editing or subtitles before use on an English B2B website.
Do not publish internal files by default
Quote sheets, supplier files, raw certificates, private test reports and source folders should stay internal unless reviewed. The public page can invite buyers to request model-specific documents through the inquiry form.
Recommended public asset set
- One main image for each published product.
- Four to eight gallery images per priority model.
- One short product video when available and approved.
- Plain HTML specification table.
- Alt text that names the model and product type.
- Document request CTA for certificates, reports and manuals.